In February 2012, Disney announced that the film's title would be changed in the United Kingdom to avoid confusion with the British TV series of the same name, as well as its 1998 film adaptation, but this led to confusion over the film's actual title. Empire magazine reported that the film would be titled Marvel Avengers Assemble while The Hollywood Reporter said that it would be called simply Avengers Assemble. Marvel's UK website refers to the film as Marvel's Avengers Assemble, although David Cox of The Guardian, in arguing that it was one of the worst film titles ever, considered this to be an error in the production notes, albeit grammatically clearer. According to the British Board of Film Classification and the Irish Film Classification Office the title is Marvel Avengers Assemble. Frank Lovece in FilmFestivalTraveler.com addressed the discrepancy, writing, "...The Avengers — formally titled Marvel's The Avengers onscreen, though no apostrophe-s appears on the posters..." Producer Kevin Feige said there are only two words in the UK title, one more than in the US title, and stated that "decisions like that aren't made lightly and there are lots of marketing research, lawyers and things that get into the mix on it".
The world premiere for The Avengers was April 11, 2012, at the El Capitan Theatre in Hollywood, California. The film closed the 11th Annual Tribeca Film Festival with a screening on April 28, 2012.
Home media
In May 2012, Disney announced that The Avengers is scheduled to be released on Blu-ray, Blu-ray 3D and DVD on September 25, 2012. Features will include an audio commentary by Joss Whedon, deleted scenes, featurettes, Disney Second Screen, Soundgarden's "Live to Rise" music video and the Marvel One-Shots short film "Item 47".
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